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Small
businesses are very difficult to get noticed especially in this digital
world. The internet space is dominated by the Blue chip businesses who
spend millions to run adverts and promote their businesses. Despite
this, there are other affordable, less complicated and inexpensive ways
you can get your business noticed online. Here are five strategies.
Use social media
To
open a social media account is free. You just need a smartphone and
data. So, no matter the business you are running, ensure that you have a
social media account. Nice pictures for Instagram, engaging tweets on
twitter and share interesting posts on Facebook. You can even pay as
less as 2 dollars to promote your business online.
Don’t purchase backlinks
Most
times, links are used to influence your SEO rankings. The more the
links, the more your Google ranking. So, avoid purchasing backlink. You
should rather focus on building your business gradually and have a good
relationship with reputable websites.
Build your own website
There
are now affordable ways to build websites. There are thousands of tools
which you can use. Hence, try as much as possible to make your website
look good even if it is free. If you don't want a website, ensure you
make good use of social media.
Don’t neglect Instagram
The
focus of small business owners is mostly on Facebook and Twitter.
However, today, you cannot do without Instagram because it has over 300
million users. So, if you own a makeup business, you can experiment with
Instagram by snapping whoever you made up and post it on Instagram.
Their feedback is important for you to improve.
Create unique content
Organizations
today now have blogs to market their services. They share their blogs
on social media where you can get traction. Small businesses can also
take advantage of this. Importantly, the content must be unique.
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