The
business environment has significantly changed as internet penetration
continues to grow in Nigeria. According to internet live stats, there
are 46.1% internet users in Nigeria. Not only this, many Nigerians have
embraced performing transactions with their mobile phones. So, if you
are a tech savvy entrepreneurs, your business should already own an app
as Lifestyle Tower shares ways you can effectively deploy your mobile app to grow your business.
Use it to boost branding
Since
your app has already been downloaded by thousands of Nigerians, it will
always be present on their home screen. So, whenever they want to
performance any transaction, your app will be the go-to app especially
of it is easy and simple to use. So, if you want an instant brand
recognition, your app is the best way to do so.
Make your app interactive
Apps
can improve customer experience especially if you don’t have a 24 hours
customer service. So, ensure that you can be contacted by your
customers via your app. They don’t have to visit your mobile or desktop
website before they can interact with you. So, your app should be
interactive.
Act as a marketing tool
A
mobile app is more than an application. It can also serve as
an essential marketing tool as you can link it with social media sites
like Facebook, twitter and Instagram. So, whatever transactions you
perform on the app, you can share your experience on these networks
especially when you get a promotions or discount.
It should be customer centric
There
is no doubt that many potential customers use mobile phones to perform
transactions. So, rather than your customers using your mobile website,
they can simply use your apps because it saves time and before you know
your customer base will increase. So, make your app customer centric.
Increased turnover
As
far as your app is customer centric, there will be a steady flow of
income. Today, you can book hotels, and buy party tickets with an app.
Hence your customer base is increasing, it will have a corresponding
impact on turnover.
No comments:
Post a Comment